Digital Transformation is the migration away from Analog (physical) goods, services and functions and towards the adoption of digital systems and processes.
Transformation involves first understanding and then embracing the processes of bridging the gaps and bottlenecks between the two environments, aka physical and digital worlds.
Integration is taking steps, implementing solutions and processes that will improve efficiency, connectivity, and personalization in all facets of your business.
Digital Technology can . . .
Eliminate Borders of Time and Distance
Create Learning Environments
Empower and Educate
Eliminate Process Layers
Develop Organic Growth
The Challenge . . .
Whenever digital systems (business, marketing processes, etc.) are haloed on top of existing legacy (analog / linear) systems – stress creates points of resistance.
These Points of Resistance (bottlenecks) create friction which impedes normal process flow and inhibits organizational performance.
Increased friction directly impacts moments of interaction and creates missed opportunities, unneeded expense, elevated risk and downward trajectory.
Digital Stress
Digital activity is nonlinear, asynchronous and dynamic.
It requires operational speed, flexibility and adaptablity to leverage and scale.
- dy·nam·ic – adjective
Constant change, activity, or progress.
